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Biography |
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Home > People
> John Schultz |
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John W. Schultz
Key Accounts, E-commerce and WSLCB Manager
for Alaska Distributors Co.
President & Founder of WineSquire.com
Seattle area native John Schultz attended the University of
Washington Business School and in 1986 earned a BA in Business
Administration with concentrations in Marketing and Finance.
After graduation, John joined the Gallo Wine Company as a “Wine
Sales Representative” and spent a year in Gallo’s management
training program. In 1987 John joined
Alaska Distributors Company (formerly Western Washington
Beverage), a leading Seattle Wine, Beer and Spirits
importer/wholesaler.
Under the fine leadership of Blake Darrow, VP, and Bob Stevens,
Senior VP & General Manager at Alaska Distributors Company (ADCo),
John has held a wide variety of positions and gained a broad
understanding of the Seattle area wine marketplace. During his 18
year tenure in the wine business, he’s managed or sold to almost
every sales channel, from top Wine retailers, to white tablecloth
restaurants, to major grocery chain headquarter calls, to Military
sales, John has worn many hats and has had a diverse sales career.
John has visited many domestic wineries and has made trips to
France, Italy and Spain, touring fine wineries in Champagne, the
Rhone valley, Tuscany and Penedés.
“Learning the distribution side of the business has allowed me
to work with a wide variety of suppliers, importers and winery
management, and has helped me to understand how a wholesaler best
delivers the winery’s sales and marketing message to retailers and
restaurants. Knowing how to properly translate the winery goals
and sales strategy to the retailer, and thus maximize sales, are
some of the keys to a wholesalers success. I’ve done my best to
understand how every facet of a wholesaler works from
administration to operations, so that I can operate in a way that
creates efficiency for the entire organization and solves problems
before they occur, as they say at ADCo, everyone’s goal is to
“make it better”. Working with virtually every type of customer,
watching the winners and the losers, seeing the successful
strategies, and the fruitless efforts, I’ve gained an
understanding to what makes a successful wine retailer. This has
helped me to better advise my customers and anticipate their
needs.”
As the “Key Accounts, E-commerce and WSLCB Manager” at
Alaska Distributors Company, John currently works with the
Washington State Liquor Control Board, Esquin Wine Merchants,
Wine.com, Mad Wine.com, Costco.com, Garagiste, AWineStore.com, The
Wild Ginger, Marco’s Supper Club, The Paragon Restaurant, The
College Club, Portalis Wine Bar and The Triple Door.
After founding WineSquire.com, Seattle’s Online Wine Guide,
with Psi Upsilon fraternity brothers Scott
Miller and Andrew Campbell in 1998,
John further developed his online business acumen by completing an
eight-month executive certificate program through the University
of Washington called “E-Commerce and Internet Marketing” in 1999.
WineSquire is a Seattle area community website that provides
information, recommendations and resources for wine consumers and
industry professionals. WineSquire also produces an invaluable
industry publication called the
Squire Guide. The Squire Guide is a brand/distributor index that
allows retailers to source many of the thousands of brands
available in the Seattle market. |
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- John W. Schultz
President
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Personal
Picks |
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Frescobaldi Chianti Rufina Nipozzano Riserva 2002 (Italy) $20
This is a delicious 90%Sangiovese blend with the balance made up
of Malvasia, Colorino, Merlot and Cabernet. Plum and currant fruit
dominate the palate, with interesting leather notes and nice warm
spice flavors of cinnamon and vanilla. Solid tannins give great
structure without overpowering the beautiful fruit and sweet
bouquet. Long, lusty, well-balanced finish
Grahams Tawny Port 10 year old NV (Portugal) $30
This great 10yr tawny is blended from wines of the very highest
quality Porto grapes, matured slowly in wood cask for a decade and
then bottled for immediate consumption. The maturation in oak
casks lends this aged tawny a delicate 'nutty' character, which
marries beautifully with the delicious raisiny fruit flavors, and
with nuances of caramel, honey and butterscotch. Aged tawny is
perhaps the most versatile port style and is appreciated for its
delicacy, complexity and harmonious balance. The great thing about
tawny port is that you can open it and enjoy it for a number of
weeks and taste it as it slowly changes, if you can stand to savor
it slowly that is! Tawny is fabulous with intensely flavors cheese
such as aged Gouda, smoky Cheddar and Blue, also with various nuts
and of course a great cigar!
Gloria Ferrer Sonoma County Brut Sparkling Wine (California)
$16
The Brut named Gloria is delicious! Hand picked grapes are whole
cluster pressed to keep the fruit bright and delicate for this
blend of 87% Pinot Noir and 13% Chardonnay. Fresh flowers and pear
nuances grace the nose with effervescent flavors of apple, pear,
and toasted almonds on the palate, with hints of yeast and
vanilla. The finish is dry with crisp fruit and a creamy
character. A most excellent choice for your holiday Toasts! Also
keep an eye out for the spectacular 1995 Carneros Cuvee for around
$50
Dom Perignon Brut Champagne 1996 (Franc) $130
A spectacular bottle of bubbly, and perhaps the finest Dom
Perignon Vintage in recent memory. Exceptional balance and finesse
combine with rich flavors of citrus, lime, toasted almonds and
fresh baked bread for a very well integrated wine. A crisp, long,
juicy finish ensues. This is certainly one to cellar for a decade
or two. It’s rare that we recommend a wine at this price level,
however this is a rare opportunity to own a true wine treasure.
Clay Station Viognier 2003 (California) $10
I first had this wine at my family Thanksgiving dinner and it was
a hit with everyone, especially with the turkey! Stainless steel
fermented for true varietal expression, this highly aromatic and
pure wine has aromas and flavors of peach, honeysuckle, and melon,
with a nice, fat, mouthfeel. It’s well balanced, with a crisp
juicy finish. While technically a dry wine, this baby has such
ebullient fruit that it goes with a wide variety of flavorful
dishes. A fabulous choice for Turkey, cream sauces, seafood and
spicy Asian fare.
Napa Valley Wine Company Sauvignon Blanc 2003 (California)
$14
Crisp and Juicy in style with true varietal character. Dry. Aromas
of gooseberry waft from the glass of this excellent summertime
quaff. Ripe honeydew, and citrus flavors weave thru bracing, yet
balanced acids, finishes with nice grapefruit flavors. 30% barrel
aged in oak gives it a nice rich texture and a hint of oaky spice.
100% Organically grown grapes. Yum!
Delicato Shiraz 2003 (California) $7
Delicious, Spicy berry character with the much desired brambly
character you might get from a tart wild blackberry add in some
nice spicy leathery. The finish is lush with firm rustic tannins.
This gets my pick as the best California Shiraz for under $10.
Montesodi Castello di Nipozzano Chianti Rufina 2001
Spectacular! An excellent example of very well made Italian
Sangiovese. Brooding and purple in the glass, with a nose of
crushed herbs and fresh berries. Ripe fruit in the mouth with
zesty tannins, notes of leather and cocoa, a full-body and creamy
oak rounded out by a smooth lingering finish. An additional 4-8
years of cellar ageing would add a dash of character.
Castello Banfi Brunello di Montalcino 1999 (Italy) $65
Chewy with great depth and bold flavors. This classic Brunello
delivers, ripe berries, warm spice, toasty oak, smoke and a whiff
of leather. The tannins are bold, yet nicely in balance with the
fruit and very well integrated. This is a pleasure to drink now,
but will age gracefully for a decade or so. Decant or allow to
breathe for a few hours for enjoyment in the near term.
Chateau Mouton Rothschild Bordeaux Pauillac 2001 (France)
$190
This Cabernet dominated blend shows a wide range of complex
flavors of black currant, plum, mineral, smoky oak, and warm
spices. Luxurious and supple, with broad tannins and superb
concentration due to unusually low yields. A delicious finish
brings you home. Here is an opportunity to put a wine in your
cellar that certainly delivers value compared with its peers and
will age gracefully for 10-15 years. Decant, or allow to breathe a
few hours, for enjoyment in the near term.
Rotari Brut Metodo Classico NV (Italy) $10
This stylish Italian Sparkling Wine is fresh and fabulous! A blend
of 90% Chardonnay and 10% Pinot Noir this sparkler shows a pale
straw-gold color and is aged 24 month on the lees for a rich
yeasty character. Crisp flavors of ripe lemons dance on the palate
with hints of apricot and toasted almonds in the background. Made
in a traditional dry style, it is smooth and creamy on the finish.
It goes very well with a wide variety of appetizers and finger
foods so it makes for a super party wine. Great bubbly bang for
the buck!
Moët & Chandon White Star Extra-Dry NV Champagne (France)
$37
This traditional Champagne blend of Chardonnay, Pinot Noir and
Pinot Meunier, is made in an “Extra Dry” style so it’s a tad
sweeter than the Brut bottling. Aromas of fresh flowers, hazelnuts
and yeast open this celebration gem, with zesty flavors of citrus
and peach on the palate. The smooth Juicy Fruit finish lingers
beautifully. Perfect with lighter desserts and celebrations.
Cheers!
Masi Campofiorin Rosso del Veronese Ripasso 1999 (Italy) $15
A specialty of Masi, Campofiorin splendidly encompasses the
quality of the Verona area: the excellence of the varieties
(particularly Corvina), and the originality of the techniques of
“appassimento” (semi-drying) and refermentation. It combines
simplicity and grace with power and majesty. It is rich,
full-bodied, round and velvety, shows bright fruit with a supple,
long finish. Has an ageing potential of 10-15 years. “Nectar
Angelorum hominibus.”
Feudi di San Gregorio Greco di Tufo 2002 (Italy) $22
A modern expression of a centuries-old tradition of passion and
dedication to the land, Feudi di San Gregorio is Campania’s
premier winemaking estate. Situated in the village of Sorbo
Serpico in one of Italy’s most exciting and innovative wine
regions. The grapes for this beauty are harvested by hand during
the first two weeks of October at the peak of ripeness. After
de-stemming and a soft press, the “must” undergoes 100% malolactic
fermentation at a controlled low temperature for exceptional
richness. Delicate scents of ripe apricots, apples, and fresh
flowers intertwine with flavors of crisp melon, pear and mineral
nuances. The long, lush finish brings all the great flavors
together and really makes this a super bottle. Serve with fish,
salads and pasta.
Chateau St. Jean Cinq Cepage Cabernet Sauvignon 1999
(California) $75
In my humble opinion it doesn’t get better than this. You can
split-hairs between the finest wines in the world but once you get
to this quality level, it’s all-good! It may be hard for some to
believe, but this wine is an exceptional value and better than
most wines at twice the price. Almost thick with flavor the wine
fills your mouth with an explosion of fruit and tannins
beautifully intertwined. Ripe, dark fruit dominates followed by
nuances of warm spice, cocoa and mint. Cinq Cépages ("Five
Varieties") is a Bordeaux-style blend consisting of Cabernet
Sauvignon (76%), Merlot (10%), Cabernet Franc (8%), Malbec (4%),
and Petit Verdot (2%). Each component is aged separately for two
years in small French oak barrels before blending. Once the wine
is assembled, it spends six months in the bottle. It’s a beauty
for the cellar, but it drank superbly today.
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Ryan Patrick Vineyard Meritage 2000 (Washington) $30
This is a fine blend of Cabernet Sauvignon from the Paterson area,
and estate Merlot which is also blended with Red Mountain fruit.
Bold, yet well balanced tannins, with dark black fruit such as
plum, cherry and cassis. Gentle, creamy oak smoothes out the ripe
tannins with a long silky finish. Potentially one for the cellar,
but it’s just too tempting to drink now!
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Cline Live Oak Zinfandel 2000 (California) $24
Rich and ripe with juicy plum, cherry and raspberry flavors that
burst in your mouth. This is not a Zin for the faint of heart, it
is dense and brooding, with almost too much structure, the tannins
are very firm, yet well balanced with the bold fruit. Aromas of
spice, leather, and smoke integrate well with the subtle toasty
oak. The Live Oak Vineyard has consistently produced one of the
most complex, concentrated and unique lots of Zinfandel. The 100
plus year old vines planted on their original roots make this one
of California’s most historic vineyards. delicious now, but will
age beautifully for over a decade.
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Graham’s Six Grapes (Portugal) $23
Rich, mellow and sweet with the structure and depth to take on the
darkest chocolate or the boldest cigar. The Symington family
modeled Six Grapes on the fresh fruit intensity of a young
Graham’s Vintage. The bright color implies the freshness of the
wine, built on clean cherry and plum flavors that completely fill
out a velvety suppleness. Uplifted, neither sweet nor syrupy, this
fragrant wine come to a crisp close. It’s a fine youthful ruby
port to sip now.
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Smith Woodhouse Lodge Reserve (Portugal) $18
The Lodge Reserve is a blend of premium wines, which have spent
five years in wood before being bottled and is ready for drinking
upon release. It is a luscious, intense deep purple port, having
the benefits of wood maturation while retaining the youthful fruit
flavor one would expect in a young Vintage port. Taste dark fruit
with soft sweet tannins.
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Quinta do Vesuvio 1996 Vintage Port (Portugal) $46
Opaque inky purple color, with a super rich concentrated nose of
blackberry fruit and undertones of black cherry and nuances of
mint and spice. On the palate it shows a dense body and luscious
cassis flavors balanced by firm tannins. The voluptuous finish is
a fantastic exhibition of power and finesse. An outstanding wine
from a spectacular cult Quinta in the Douro Superior. It is the
opinion of owners Peter and Charles Symington that the 1996 is one
of their finest ever produced.
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Robert Mondavi Napa Valley Cabernet Sauvignon 1997 (California)
$30
Spectacular bottle from this great vintage! Dark and brooding in
the glass, with fine aromas of licorice, cedar and tobacco. Packs
lots of ripe cherry and cassis in the mouth, with nuances of mint
and herbs framed by ripe tannins that are balanced yet bold.
Excellent drinking now, but will age gracefully for the next 5
years. |
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Recommended
Books |
click on
titles for more information |
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The Wine Lover's Companion
Rich facts and details about wine spice a compendium of wine information, from
grape varieties and ordering wine to understanding the world's wine-growing regions.
More than 3500 wine-related terms are explained in a fine dictionary-style presentation. |
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Why
We Buy : The Science of Shopping
In this highly-recommended book to anyone who buys or sells, Paco
Underhill and his detailed-oriented band of retail researchers have
camped out in stores over the course of 20 years, dedicating their
lives to the "science of shopping." |
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Grocery
Revolution : The New Focus on the Consumer
This book is an outstanding resource for anyone involved in sales or
marketing of grocery products. It begins with an overview of recent
events that have shaped the grocery industry, and includes
implications for future competition. The extensive section on
consumer trends and behavior is well-researched and easy-to-read.
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Category
Management : Positioning Your Organization to Win
This comprehensive book, written by one of the world's leading
marketing research companies, explains how category management works
and provides the strategies for implementing successful solutions.
Category management is a process that involves managing product
categories as business units and customizing them on a
store-by-store basis to satisfy customer needs. Describes how to
develop a strong and profitable partnership with retailers,
distributors, and customers so that you can deliver the products
they want, when they want them, at the price they want. Chapters
address the issue from both the manufacturer's and the retailer's
points of view. |
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Store
Wars : The Battle for Mindspace and Shelfspace
Fast moving consumer goods (FMCG) marketing has become a struggle
between manufacturers and retailers for control of mind space and
shelf space. Marketing for FMCG manufacturers now involves
understanding retailers, their business and marketing strategies,
and their strengths and limitations. Store Wars is an excellent tool
for both the manufacturer and the retailer. For those who have to
confront the issues of customer loyalty, trade marketing, category
management, own label production, efficient consumer response, range
rationalization, and value engineering, this book will offer sound
insight and advice. |
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