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July 2008

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Western Washington Wine Industry Employment
Home > Industry News and Resources > Jobs > Current Employment Conditions

Current Washington State Employment Conditions

With growing affluence and slowly increasing population in the Seattle area, the Wine and Beverage industry is doing fairly well despite the current economic conditions.

Consumers continue to drink higher quality and more expensive wine and beer; although they have been more value conscious as of late. The days of extravagant, conspicuous consumption is somewhat limited these days, although very expensive wines continue to sell, albeit at a slower pace than a few years ago. The core metropolitan restaurant business continues to struggle or shows mixed success, as concerns about the future of the economy limits discretionary spending and business travel/entertainment wanes. Neighborhood restaurants are doing better as of late with more, and more diners unwilling to fight traffic and parking. Diners are more often heading to smaller restaurants near home.

Industry consolidation continues to hamper new wholesaler job creation, especially due to the Columbia/K&L merger, which will most likely cut the total number of sales rep and management position in the wholesale industry. This situation will should be temporary and will still leave room for entry level jobs as turnover continues and as some higher paid professionals move to other industries. It is expected that some smaller wholesalers will grow as brands are reshuffled in the marketplace. With the explosion in the sheer numbers Washington State wineries there will be more winery opportunities in marketing, tasting rooms and support staff.

Given the high unemployment rate in Washington State, most people are staying put in their current jobs. With cost cutting and consolidation in distribution, there are currently more qualified candidates for higher-level wine industry positions than there are positions open. Experienced professionals may find opportunities to make a move, but people wanting to enter the Wine industry are going to have to work at it. Almost all new positions coming open are entry level, which has always been the best place to start.

Distributor Merchandising jobs have long been the starting place for most of the great Distributor, Wholesaler and importer jobs, usually the best paying jobs as well. The progression is usually merchandiser, route sales, then on to sales management, supplier, importer, or winery, although dedication and the ability to create opportunities can provide an alternate career path. It is very rare that someone can skip paying their dues on the street simply because there is a long line of people waiting their turn at the premium jobs in the industry. The merchandising staff at most distributors is very strong right now, with a very capable squad of 2-300 men and women stocking cases and building displays waiting for their shot at a sales job. Starting sales opportunities may occasionally be found at very small distributors, but related wine industry experience and extensive wine knowledge is usually a prerequisite.

Wine Department Assistant positions are also a good start in the wine business. Generally the job of wine buyer is reserved for professionals with a great deal of experience in the business. The Wine Department Assistant job is a great way to get that experience, and learn how to be retail Wine Steward/Buyer. There are perhaps 30 prime wine buying jobs in the Seattle area and they are coveted. It’s a job with great perks, as well as great responsibility. Retail Wine Steward/Buyers put the store’s money on the line everyday and may purchase up to $500,000 worth of wine each year, so they must be at the top of their game. The perks include excellent meals at the top restaurants in town, drinking the greatest wines in the world, while meeting many interesting and passionate people.

WineSquire receives many resumes from people living outside of Seattle and outside of Washington State for that matter. My advice to you is to look for employment in your local area. Wine employers are generally unwilling to pay moving expenses or even interview travel expenses, as there is a very large supply of qualified candidates currently in the area. There are exceptions, but they are usually for higher-level executive positions requiring years of sales management experience.

There are many interesting and well-paying positions available in the wine and beer business--maybe something that is right for you, good luck in your search!

Please send your feedback about this page. We appreciate your contributions! 

 John W. Schultz is President of WineSquire.com

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