Scott, a Seattle-area native, is a long-time enthusiast of good wines at good values. When faced with the huge wall of wines in the stores, and having learned that not all same-priced bottles are created equal, he went looking for wine recommendations... However, the prevailing sources for recommendations (i.e. the national wine magazines and syndicated wine writers) still did not meet his needs. In the magazines, the high value wines (high rating, reasonable price) were often either unavailable in the northwest market, or were from such limited production that most wine resellers never even saw a bottle. And it also occurred that the various individual wine writer's tastes in wine and his own were...incompatible. How to know what to buy? 
Seeing a need for a guide to good wine choices that can actually be found on the shelf, Scott jumped at the chance to work with the local wine industry to identify and promote the best available and reasonable wine values in the Greater Seattle market.